Retail Space Planning to have Cutting Edge in the Cut-Throat Competition (Part – 3)

 

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Having discussed what is and all the benefits associated with having a proper space planning for the retail store layout in previous blogs under ‘Retail Space Planning to have Cutting Edge in the Cut-Throat Competition’ series, in this and upcoming blogs we ‘ll be focusing more on our experience of working with some of the leading retailers across geographies under our Outsource Architectural Services banner and the suggested way or steps to be followed while space planning the retail store. To start space planning for the retails store on local or global scale the very first step is to understand some of the most common space planning options available. As discussed in earlier blogs the overall key objective to for strategizing and getting the well planned store layout executed is to direct window shoppers to get converted to customers and get customers converted to loyal Brand Advocates.

 

Step 1: To evaluate layout options and decide upon the store layout to work with.

Primarily basis the product to be sold and the experience a retailer wishes to create for its target customers he/she could decide upon the store layout options from six macro level options like angular layout, grid layout, forced-path layout, diagonal layout, free-flow layout, and loop layout.

As one of the leading Interior Designing service provider, we have experience of working with most of these options on behalf of our global retail clients under our Outsource Architectural Services banner.

RETAIL SPACE PLANNING

 

Free-Flow Layout: The first type of layout we‘ll be discussing is more diverse and asymmetric setup of free-flow layout. A free flow layout allows customers to roam around freely and explore and take a look at all the stock categories and displayed merchandises on more random basis. One of the key advantages of such free-flow layout is that it gives an immense scope of creativity to the retailers to try out and change store settings as per the season and customer mood. Many a times we have seem most of our esteemed global retail clients in speciality retail business preferring to go with such layouts globally. Our highly experienced team of designers ensure an interior design space planning which opens up the entire sightlines of the entire store, which ensure a clear display of all the merchandise categories more visible and engaging. Many a times attractive and complimenting colours as per the merchandise categories are user as the directional path for customers to follow once they enter the store.

 

Our Interior designers under our Outsource Architectural Services portfolio has experience of designing many such large to small scale format stores in free-flow store layout. These free flow layouts are quite popular with speciality products stores like cosmetics and designer fashion wear, gift articles, toys and display articles and more.

We ‘ll be discussing more on the other store layouts, retailers prefer to have in our upcoming blog.

3D MODEL OUTSOURCING

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Space Planning – The Key to Interior Design’s Success (Part 2)

 

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we ‘ll talk about our experience of undertaking space planning task either as a stand along job or as the part of complete interior designing project under our Outsource Architectural Services banner. As highlighted in earlier blog we‘ll start with detailing out the intangibles before moving to tangibles of the space planning.

Space Planning

1. Space or Room Functionality: There were times when architectural drawings and interior designs used to have dedicated spaces for specific function or utility. Classic example of this is dedicated living and dining rooms getting converted to living cum dining area; such flexibility in design offers designers to think out of the box and produce creative yet functional design outputs. Moreover as per our experience with our global clients, the key point for any designer to consider while working on such space planning task is to design spaces (could be combined) keeping functionality aspect at the centre of design.
2. Usability: After gaining an in-depth understanding of the functional aspect of the space / room next task for designer under space planning is to acquire an in-depth understanding of the space usability, primarily understanding how many and what kind of people are going to use a particular space and what is going to be the purpose of using the space under consideration. This understanding would not only help a designer to design the space as per the usability aspect but also would help him / her to understand if there’s an existing furniture then could it be reutilised or it has to move out and get replaced with a new furniture.
3. Aesthetics: It is said that ‘Home is a place that reflects who live in their’, its considered as the reflection of its habitant’s persona and taste. After acquiring a good in-depth understanding of space’s functionality and usability, the next and one of the most critical task for any interior designer of a space planner is to understand the end user or client’s persona and taste. In our experience of more than a decade of serving global clients, we have an expertise of designing home interiors which ranges from being cool and jazzy to being minimal and cozy. There’s no right or wrong Aesthetic appeal to a home, for an interior designer what’s critical is how well he/she is able to get the user’s persona reflected in the home aesthetics.

3D MODEL OUTSOURCING

OUTSOURCE CREATIVE DESIGN SERVICES FOR MORE VISIT https://www.outsourcecreativeworks.com

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